DIL Readiness Score

Answer 5 questions. Find your starting point.

These are the 5 Non-Negotiable Questions of Trigger Mapping — Facet 1 of the Dynamic Influence Loop. Most businesses can't answer all five with confidence, and that's exactly where ad budget quietly leaks.

Question 1 of 5

Job to be Done — what are customers really hiring you for?

Not your category ("marketing agency") — the actual outcome they're buying.

Question 2 of 5

First Step — where do buyers go first for information?

Google, a friend's recommendation, an Instagram ad, a review site?

Question 3 of 5

Deciding Factor — what's their #1 comparison metric?

Price? Speed? Trust? Reviews? The thing that actually breaks a tie.

Question 4 of 5

Biggest Doubt — what makes a buyer hesitate right before saying yes?

The specific objection, not a vague "they might be unsure."

Question 5 of 5

Gap in the Market — what do competitors do poorly that you don't?

The specific, named weakness you're built to exploit.