The exact ads your buyers need before they say yes — built for you, inside the Dynamic Influence Loop™.
That means the actual video and image ads your buyers see — each engineered for one of the Loop's 6 facets, so every touchpoint moves them closer to yes instead of leaking them back to Google.
No retainer. No 12-month contract. You pay per Build, we deliver in 14 days, and you keep everything we build.
Google's Messy Middle research
What every buyer needs before they say yes:
7 hrs
of content
11
touchpoints
4
platforms
The funnel is dead. Most agencies haven't noticed.
Buyers don't move in a straight line from awareness to purchase anymore — they loop, compare, doubt, and circle back. Google calls this the "Messy Middle," and it's where most small-business marketing dollars quietly disappear: spent on traffic pointed at a leaky, unconvincing path to purchase.
The Dynamic Influence Loop™ was built for how people actually decide.
We don't chase awareness — we engineer preference, one facet at a time.
Who's building it
Building campaigns since 1998. Still doing it this morning.
Dave Rossborough founded Lightbody Marketing on a simple idea: practitioner, not guru. Every facet of the Loop runs on one methodology — ours. Whoever's hands are on it, they're executing the Dynamic Influence Loop system, not improvising with whatever they used on their last job.
- Full-stack capability — strategy, creative, copy, and tech, coordinated by one team.
- Enterprise-level strategy at an SMB price — built for $1M–$2M revenue businesses.
- AI-first operations — we use AI as actual working infrastructure, not just prompts.
- Partner, not vendor — we advocate for what's right, even when it's not what you want to hear.
How a Build works
We onboard & map
You hand over your existing assets and relevant data. We run the 5 Non-Negotiable Questions and map your buyers' path to yes, starting the moment they enter the market.
We brief the work
Every asset gets scoped against your mapped triggers and handed to our designers, video editors, and copywriters as a clear spec — no guesswork, no wasted revisions.
We build the assets
Full-stack production — strategy, creative, copy, and tech — coordinated by one team, running the same system for every client.
We deliver
Live in 14 days. You own everything the moment it ships.
The framework
Six facets. One Loop.
01
Trigger Mapping
Find the exact moment your customers' buying journey starts — and how it evolves.
02
Exploration Anchors
Be findable and familiar long before they're ready to buy.
03
Evaluation Enhancers
Give buyers a reason to tip toward you.
04
Bias Leverage
Decision confidence, not customer anxiety.
05
Friction Killers
Fix the leaks before a dollar goes to ads.
06
Behaviour Loop Optimisation
Let the data run the experiment.
See it in action
This isn't theory. Here's what gets built.
16 real businesses who've trusted our team over the years — plus concrete examples of Exploration Anchors, Evaluation Enhancers, and Bias Leverage assets from real Loop engagements.
Not sure where you stand? Find out in 5 minutes.
Take the DIL Readiness Score and see which facets are already working for you — and which ones are leaking revenue.