Stop Guessing.
Start Growing.

Turn Your Ad Spend into Predictable Sales with Data-Led Video & Image ads.

We build and manage structured video ad systems for e-commerce brands. By feeding Meta and Google’s AI a strategic mix of optimized video assets, we lower your acquisition costs and scale your customer flow.

Free, no-obligation 30-minute audit and strategy session.

Sound Familiar?

Your Ad Spend Feels More Like a Gamble Than an Investment.

You’re spending thousands on Facebook, Instagram, and Google ads.

Some weeks pop, others flop.

You’ve got product videos, but they’re not converting.

Turning ad spend into consistent sales shouldn’t feel like roulette.

Wasted Ad Spend

Your campaigns fizzle while competitors scale.

Creative Bottleneck

Old ads are fatigued. Fresh video is slow and costly.

Stagnant Growth

Without a consistent system, your sales flatline.

The Solution:
A Video Ad System Engineered for Growth

We build scalable video ad systems that plug directly into your paid campaigns.

Using proven creative strategy and 25+ years of digital ad experience, we design high-converting assets your platforms want to show.

Higher Returns

Every asset is optimized for a stage of the conversion journey.

Lower CAC

Algorithm-friendly assets & systems cut acquisition costs.

Done-for-You Engine

Strategy, scripting, editing, deployment – we handle it.

Ongoing Improvement

Each asset tested, tweaked, and optimized within the system.

Trusted by High-Growth E-commerce Brands

Funnels are Dead.
We win in "the messy middle".

Today’s customers don’t move in a straight line. They zigzag. They explore, evaluate, backtrack, compare, get distracted, return, and finally buy. This is what Google calls the Messy Middle – the real space where decisions are made.

Our strategy isn’t built for a funnel.
It’s built for this.

ENTER THE DYNAMIC INFLUENCE LOOP™

We designed a methodology called the Dynamic Influence Loop™ – a flexible, data-driven system that helps your brand win in the unpredictable reality of modern buyer journeys.

It’s not a linear drip. It’s a strategic system that shows up at the right moments, earns trust, guides decisions, and nudges buyers through chaos.

We don’t chase awareness. We engineer preference.

From initial trigger to final conversion, our video assets, image assets and advertising strategy mean you:

  • Appear where it matters during exploration

  • Influence preference during evaluation

  • Tap into proven behavioural biases to encourage action

  • Kill friction that blocks conversions

  • Adapt and optimize based on how real people behave

With this system, your brand becomes the obvious choice, no matter how messy the journey.

The Dynamic Influence Loop™ Explained

A modern framework built for how people actually make decisions online.

  1. Trigger Mapping – We identify what sparks action – search queries, problems, moments of need – and build content designed to show up when intent begins.

  2. Exploration Anchors – We deploy video ads, image ads, and messaging to meet prospects where they explore. This builds familiarity and keeps your brand visible while they browse options.

  3. Evaluation Enhancers – We inject persuasive, conversion-ready assets (social proof, testimonials, benefit-driven content) into their evaluation cycle to tip preference in your favour.

  4. Bias Leverage – We use proven psychological triggers (urgency, authority, scarcity, likability) to move indecisive prospects toward action – ethically and effectively.

  5. Friction Killers – We audit and optimize each step to remove anything that delays the decision: slow load times, unclear CTAs, trust gaps, or content confusion.

  6. Behaviour Loop Optimization – We monitor how customers actually move through the messy middle – then test, learn, and optimize to guide more of them toward your brand.

Your Questions, Answered

This depends on who is deploying your ads. If we and our partners are deploying your ads across Meta and Google, then we expect to see your CAC drop after the first month of getting the ads in market, all things being equal. From there, we work to further reduce your acquisition costs, while scaling your budget in a practical way that matches your ability to scale intentionally and prudently. 

No. After onboarding, we handle everything from strategy to launch. If you already have a good bank of footage then we just need you to share that with us. If new assets are required then we will work with your team to get them captured as efficiently as possible. 

A 30-minute ad account and asset review + actionable tips you can use instantly. No pressure. No pitch. We like to understand your situation, your goals, and form an opinion on how we can help.

If we will not be running your ads for you, then there will be a one-time production fee of $3,000 to build all your required assets.

If you would like us to run your ads or train your team to run your ads, then an ongoing monthly fee will be agreed depending on the scope. Often cheaper than hiring in-house.

Of course! It would be weird if you hadn’t asked. All of our assets are made in different aspect ratios and lengths, to fit all combinations the algorithms require to make data-driven decisions that improve the probability of success with every iteration. For the sake of examples, we’ll just show you some widescreen versions. Scroll down just below this answer and you’ll see them!

See SOME ads

As you now know, our ads are part of a system. They all work together to accomplish the micro-goals within the Dynamic Influence Loop™, ultimately leading to a first purchase, and onward to customer loyalty. Here are a few examples so that you can see that we know how to make ads, just remember that they are only a tiny part of a much bigger system for each of the client campaigns they were built for!

Ready to Unlock Your
Growth Potential?

Book your free strategy consultation with our team.


The Dynamic Influence Loop™ is proprietary intellectual property developed by Lightbody Marketing.

Copyright 2026 © All rights Reserved. Lightbody Marketing Inc.

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